Everyone bought the same models.
Almost nobody changed the work.
Applied AI and human-centered design advisory. We help leadership teams redesign the work around AI, so the pilot becomes how the business runs.
Most enterprise AI fails as an operating model, not as technology.
What we thinkMost initiatives get scoped as a technology purchase and land as one. The model goes into the existing workflow, the workflow keeps its old assumptions, and the pilot posts a modest number that nobody can defend in a second budget cycle.
The question isn't which model. It's what the work becomes when you assume the model from day one, and whether your people are fluent enough to run it. Anyone can buy the capability. Almost nobody builds the fluency.
Human-centered design didn't stop being the differentiator. It became the only one left.
Dropped in
The model is added to the process. Same handoffs, same approvals, marginally faster.
Push it. It snaps back.Rebuilt around it
The process is redrawn assuming the capability. Fewer steps, different roles, a result you can defend.
Push it. It reshapes.Human judgment at machine speed.
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01
Start with the people doing the work
We study the real workflow first: the handoffs, the workarounds, the decisions people actually make. Before anyone picks a model.
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02
Prototype the new workflow, not the model
We redraw the process assuming the capability, then test it with the people who will run it. Cheap to change, fast to learn.
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03
Measure adoption, not demos
We track whether the work changed: who uses it, what got faster, which decisions got better. A demo is not a result.
What we do
Applied AI Strategy
Cutting through hype to find real opportunities, rank them against the P&L, and turn emerging AI capabilities into working products and workflows.
AI Governance
Governance that speeds you up: clear ownership, risk tiers and review built into the workflow, so good use cases move faster and weak ones stop early.
Digital Product Advisory
Two decades of shipping consumer and enterprise products at global scale, including financial services platforms, games, and digital media.
AI Fluency & Facilitation
Executive workshops, design thinking facilitation, and coaching that build lasting internal capability, not a one-off deliverable.
The pilot was never the hard part. Changing how the work gets done is.
A senior advisory practice with two decades of shipping consumer and enterprise products at global scale, brought to bear on the questions that don't have a vendor. Alongside advisory, Ship Street builds and backs a small number of ventures with founders.